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How to Leverage SEO to Drive Traffic to Your Startup’s Website

How to Leverage SEO to Drive Traffic to Your Startup’s Website

In the ever-evolving landscape of digital marketing, leveraging SEO is crucial for driving traffic to a startup’s website. We gathered 30 invaluable strategies from SEO Analysts, Founders, and other experts, ranging from optimizing content with targeted keywords to crafting blog posts that answer key questions. Dive into the collective wisdom of these professionals to boost your startup’s online presence.

  • Optimize Content with Targeted Keywords
  • Earn Backlinks through Quality Content
  • Recycle Content Using Google Web Stories
  • Target Niche Markets with Long-Tail Keywords
  • Rank for Google’s Featured Snippets
  • Create a High-Quality, Informative Blog
  • Engage with Case Study Storytelling
  • Answer Questions from ‘People Also Ask’
  • Generate Top-of-Funnel Traffic with Articles
  • Align Content with Comprehensive Keyword Research
  • Develop a Content-Rich, SEO-Optimized Blog
  • Create Topical Posts with Keyword-Rich Copy
  • Capture Search Intent with Keyword Clustering
  • Ensure Every Page Has Internal Links
  • Outreach to Vendors for Backlinks
  • Answer Customer Questions Thoroughly
  • Get a High-Quality Backlink Via Local Chamber of Commerce
  • Combine High-Quality Content with Link Building
  • Implement a Clear Keyword Mapping Strategy
  • Attract Traffic with a Cost Calculator Tool
  • Reverse-Engineer Competitors’ Top Pages
  • Establish Authority with In-Depth Content
  • Turn User-Generated Content into Articles
  • Optimize Commercial-Intent Service Pages
  • Maintain a Singular Niche Focus
  • Boost Traffic with Local SEO Optimization
  • Prepare for Voice Search Optimization
  • Drive Traffic with Optimized YouTube Videos
  • Build Topics Around Highly-Intent Keywords
  • Craft Blog Posts That Answer Key Questions

Optimize Content with Targeted Keywords

To divert traffic to your startup’s website, it’s crucial to focus on two key factors: understanding what users are searching for and optimizing your content accordingly.

This begins with thorough keyword research and tailoring your webpage content to match the interests and demographics of your target audience.

Among all the strategies we employed, the most effective one for ‘CupsnChai’ was undoubtedly keyword research and optimization. Using Ahrefs and Semrush, we identified high-search-volume keywords and smoothly integrated them throughout our website, from the homepage to the menu. This approach ensured that CupsnChai appeared first when users searched for terms like ‘Best Chai Cafe in Canton, Michigan.’

A significant part of our optimization efforts also involved incorporating demographic keywords such as ‘Canton, Michigan,’ ‘Dearborn,’ ‘Novi,’ ‘Farmington,’ and ‘Ann Arbor.’

This approach paid off as it drove a ton of users to our website.

Impressively, our impressions rose to 240K. We also saw a significant increase in organic search traffic, with 1,726 users finding us through search engines, and 1,444 actively engaging with our content. These numbers clearly showed that tailoring our website to our audience and optimizing it for SEO worked in getting us noticed on SERPs.

Moreover, to boost our search engine visibility even further, we regularly wrote blog posts rich in keywords and included strategic links to drive traffic to our website. This just proves that even simple changes to your website can have a big impact on your search engine ranking and traffic.

Muhammad Hussain, SEO Analyst, Digital Auxilius

Earn Backlinks through Quality Content

If I had to choose just one SEO strategy for startups to drive traffic to a new website, it would be earning backlinks. Backlinks are one of the most influential factors for ranking a website higher in search engine results pages, and they have the added benefit of enhancing visibility online and increasing your brand’s credibility.

You can start by creating one or two pieces of high-quality, useful content on your site and doing outreach to earn backlinks. At best, you’ll get a backlink that will help improve your startup’s credibility, reach, authority, relevance, and referral traffic. At worst, you’ve just introduced yourself to relevant contacts in your industry and opened the door to communication for future opportunities.

The same logic applies to press commentary. If you offer a quote to a journalist looking for commentary, you’ve benefited from it whether they choose to use it in the article or not because you’ve now introduced yourself to a journalist as a willing participant in thought leadership, and in the best-case scenario, you’ve got online coverage to show for it.

Think of outreach like networking: You’re introducing yourself to people who either are in your target audience or are speaking to your target audience. If you’ve done a good job, you’ve now made a new contact. If it’s really successful, you’ve earned a backlink. Other SEO tactics are great, but they don’t match the win-win results of backlink building.

Amie Sparrow, Founder, SEO WTF

Recycle Content Using Google Web Stories

One of the things that helps me enhance organic traffic for my clients is recycled content. At the end of the day, it’s almost impossible to reinvent the wheel, even if you’re very creative. Additionally, we want to avoid writing similar content to prevent page cannibalization and spam on our site. One thing that helps me is using Google Web Stories. Web Stories, as the name suggests, is a feature of Google. The advantage of Web Stories is that you can condense existing blog content or other content for easy sharing on various social media platforms. The page we create is AMP-compliant, which means a good user experience for readers and increases the chances of the content being featured in the Google Discover feed.

Doron Ben Cohen, SEO Expert & Founder, BC Marketing

Target Niche Markets with Long-Tail Keywords

One strategy I found highly effective in driving traffic to startup websites was using long-tail keywords relevant to our niche market. With limited resources, it can be challenging for startups to target highly competitive short-tail keywords. On the other hand, focusing on long-tail keywords lets us target more specific searches with less competition.

We conduct thorough keyword research to identify long-tail keywords with good search volume and low competition. With the results, we create high-quality and targeted content that addresses the interests and needs of the target audience. This approach improves the chances of ranking higher in search engines. Also, it attracts more qualified traffic to the website, as users are more likely to convert when the content directly addresses their pain points.

Marcus Clarke, Owner, Searchant

Rank for Google’s Featured Snippets

A tactic that paid off really well was optimizing our content to rank for the coveted ‘Featured Snippets’ in Google search results. Featured Snippets are those boxed highlights at the very top that directly answer a query.

For example, we sell productivity tools, so we noticed there was a high search volume around ‘best task management apps.’ I updated one of our existing blog posts to provide a definitive, structured answer to that query—with jump links, bulleted lists, and other Featured Snippet optimizations.

After a few months, Google started pulling a summary from that post as the Featured Snippet for that popular search. That single snippet listing drove over 50% more organic traffic to that page compared to before.

Even better, it became one of our top acquisition channels, as many of those visitors went on to sign up for product trials after landing on that blog post. The visibility from owning that Featured Snippet was huge.

The keys that made it successful were: 1) Identifying a high-value query to target, 2) Creating that absolutely definitive, markup-optimized content to earn the snippet, and 3) Having a little patience for it to get ranked over time.

It took some upfront work, but getting even just one or two of those coveted Featured Snippets can pay off exponentially in driving not just traffic, but actual sign-ups and product conversions from SEO.

Santosh Jha, Digital Marketing, Webjalebi Hosting

Create a High-Quality, Informative Blog

To leverage SEO effectively for driving traffic to your startup’s website, one key tactic is to prioritize creating and maintaining a high-quality blog. I have found this tactic to be highly effective. Most companies are experts in their field, and creating a high-quality blog where you answer the most common questions and provide information associated with your brand or business gives you an advantage against your competitors. You are also showing Google that you are an expert in your field, which in return gives your website more credibility, which in turn helps your SEO and drives more traffic to your website. If having the word ‘blog’ on your website does not fit with your company’s style, I recommend still creating a blog page but instead calling it ‘articles,’ ‘industry knowledge,’ or something similar.

Erica Dubell, CEO, Video House Stockholm

Engage with Case Study Storytelling

Leveraging content marketing for SEO can also be innovatively approached through ‘Case Study Storytelling.’ This involves creating in-depth case studies of past successful engagements, which are then dissected into a series of content pieces such as blog posts, infographics, and videos. Each piece explores different aspects of the case study, like strategy development, challenges overcome, and detailed results achieved. For example, Belkins could feature a case study of a client who achieved significant growth in lead generation through their services. This method not only showcases the company’s expertise and success stories but also targets a variety of keywords related to the challenges and solutions provided, thereby enhancing SEO and demonstrating real-world applications of our services to potential clients.

Michael Maximoff, Co-Founder and Managing Partner, Belkins

Answer Questions from ‘People Also Ask’

I find customer questions from Google’s ‘People Also Ask’ section that indicate pain points or questions my ICP is searching for. One way to easily find this is through AlsoAsked.com, where I input my target keyword and discover these questions. These are perfect opportunities to create content that actually solves problems and associates your brand in your readers’ minds as the solution. Best of all, these queries go under the radar with your all-in-one SEO tools like Ahrefs and SEMrush, even though Google admits they actually receive plenty of searches. It’s a perfect opportunity to stand out and make an impact with higher-quality traffic.

David Begazo, Owner, PRismatic SEO

Generate Top-of-Funnel Traffic with Articles

For a startup client who just entered its niche, our priority is to gain brand awareness and secure the first demo and sign-up. We focus on two fronts: generating top-of-funnel traffic through informative articles and positioning the brand alongside established competitors with alternative pages. We conducted keyword research centered around the questions our target audience might have, ensuring our content resonates and drives meaningful engagement. We also ensure the website is crawlable with a clearly planned site structure and internal linking. After publishing the content, we managed to triple our organic traffic quarter-over-quarter and got the first demo call scheduled.

Aubrey Yung, SEO Consultant, Aubrey Yung

Align Content with Comprehensive Keyword Research

To effectively leverage SEO and drive traffic to our startup’s website, we adopt a comprehensive approach that starts with thorough keyword research. We identify both broad and niche-specific keywords relevant to our industry, enabling us to target the right audience effectively. Once we’ve pinpointed our key targets, we structure our website in a manner that aligns with these keywords, creating a user-friendly interface that enhances navigation and accessibility.

A key tactic we’ve found effective is to meticulously craft each page with relevant and valuable content. Whether it’s detailing our services or showcasing our products, we ensure that every piece of information is informative, engaging, and optimized for search engines. This involves incorporating our main keywords and secondary targets naturally into the content, as well as optimizing meta titles and descriptions to improve click-through rates and visibility in search results.

Additionally, we prioritize local SEO by claiming our business listings and optimizing our website for local searches. This involves ensuring our contact information is consistent across all platforms and implementing location-specific keywords where relevant. Plus, we diligently monitor and maintain our website’s technical aspects, such as ensuring our sitemap is submitted and functioning correctly, and that our website is easily indexable by search engines like Google. By following these strategies and tactics, we’ve been able to enhance our website’s visibility in the startup stage.

Bernadette Galang, SEO Strategist, Trek Marketing

Develop a Content-Rich, SEO-Optimized Blog

I take a holistic approach to leveraging SEO for driving meaningful traffic to your startup’s website. One key strategy that has proven particularly effective is the development and implementation of a content-rich, SEO-optimized blog within your site. By crafting high-quality, engaging content that’s not only relevant to your target audience but also meticulously optimized for key search terms, we create a magnet for organic search traffic. This approach not only positions your brand as a thought leader in your industry but also significantly improves your site’s visibility on search engines. Each blog post is a new opportunity to rank for specific keywords, drawing in a targeted audience looking for solutions that your startup provides. Through this method, we’ve consistently seen an uptick in traffic, engagement, and, ultimately, conversions, making it a cornerstone of our SEO strategy for startups.

Kristen Fitzgerald, Owner, Lead Designer and Strategiest, Kristen Fitzgerald Design, LLC

Create Topical Posts with Keyword-Rich Copy

For new businesses, understanding what people are searching for with tools such as Google Trends or free keyword-research tools enables you to create content that people are interested in and utilize keywords that will get your content noticed. When creating content for SEO, it needs to be strategized, never hit-and-hope. Simple strategies such as creating keyword-rich meta descriptions, catchy title tags, and inserting relevant videos can massively impact your SERP positioning. Creating highly topical blog posts to answer search queries, adding useful FAQs, informative stats, or providing users with tutorials centered around your products, are all opportunities for you to add keyword-rich copy that is both informative and relevant. In addition, factors such as site layout, poor navigation, and slow loading speeds will all be detrimental to your rankings, so it’s important that your site loads efficiently across all devices.

Jake Munday, CEO/ Cofounder, Custom Neon

Capture Search Intent with Keyword Clustering

I’ve found that keyword clustering is fairly helpful in cutting through a lot of the ambient noise in your space. It is a pretty simple concept—you group similar keywords based on search intent and group those keywords and phrases together to match what your searchers are trying to achieve, rather than trying to guess exactly what search terms would bring them to your door. This is actually fairly easy if you’re using something like SEMrush or Ahrefs, as they both have a ‘cluster by parent topic’ feature to help you get your keyword clusters set up. You’ll likely have to manually tweak them every so often, but it’s a very effective way to capture search based on intent.

Kate Kandefer, CEO, SEOwind

Ensure Every Page Has Internal Links

In order to have every page crawled and indexed by Google, creating internal links to every page is key. A good rule of thumb is to give every page at least one internal link in and out. Orphaned pages can stunt organic traffic, so prioritizing this will help every page get indexed and start to rank for your target keywords.

Roberto Torres, Owner, The Local Marketer

Outreach to Vendors for Backlinks

SEO is a rather vast discipline, and if your industry is even remotely competitive, no amount or quality of content will actually cut it for you to start ranking for your target keywords. Link building has been around since the beginning of Google because it was among the first search engines, if not indeed the very first one, to place a certain value on a website based on who links to the said website. It is now a well-known factor for Google’s early success in ranking websites that isn’t on track to go away anytime soon.

Link building also happens to be the part of SEO that is the most difficult to master for anyone in or outside the SEO world. Hence, the countless link-building freelancers around the world fill the spam inbox on a regular basis of anyone owning a website.

The most difficult aspect of link building is getting traction at the very beginning of launching a website. The reasons for this can be plentiful. But there is one SEO link-building tactic that has helped me move the needle in the early days of starting a website—outreaching to your vendors.

No matter your industry, you’re just a part in the supply chain of delivering a product or service. Just reach out to the people you buy anything from, be that a physical goods supplier or a SaaS provider, and praise their product. In other words, if they have a landing page dedicated to customer reviews or case studies focused on their customers, this is the place where you can easily get featured on, with your name and brand, of course.

The process:

1. Make a list of all your suppliers (irrespective of their industry).

2. Check their website for customer reviews/case studies.

3. Craft a personalized email with some product praises and your offer to review.

4. Outreach directly to a person you’re in contact with or use a generic contact form.

5. Write the review and ask for a backlink.

Noteworthy details:

1. Check if the reviews use backlinks to customer websites (if not, brand mentions do bring some value too, but only if your brand name is truly unique on the web).

2. Check if the backlinks to customers are “followed.”

3. Use existing contacts within those companies, if you have any.

4. If your supplier doesn’t have a reviews page, encourage them to build one, but only in the case you’re actually friends with them.

Sergiu George, Founder, Nurdic.com

Answer Customer Questions Thoroughly

You absolutely should use services such as Ahrefs to guide the topics your website addresses, but the trick is remembering why people search for those terms. Spoiler: It’s not because they want to find your startup—it’s because they want an answer to their question. If you can be the one to provide it, you’ve already gone a long way toward establishing your company’s expertise and setting it apart from the competition. In short: Find the questions your potential customers are asking, and then answer them well!

Cabriah Ross, Marketing Director, ChargeLab

Get a High-Quality Backlink Via Local Chamber of Commerce

One of the biggest strategies for early-stage startups is to start building high-quality backlinks as early as possible. For companies serving a local audience, this can sometimes be a challenge. One great link to get early is by joining your local Chamber of Commerce. Most of them have a member directory, and the bigger the city you are in, the more authority their sites will have. Not only will this give you a great local link to your site, but you can also utilize the Chamber to build relationships with other local business owners with whom you can collaborate to provide even more links to your site. You can either guest post on their blogs, if they have one, or find creative ways to get them to link to you.

Logan Thompson, Co-founder, Volume11

Combine High-Quality Content with Link Building

The key we’ve found to be highly effective in leveraging SEO to drive traffic to our startup’s website is focusing on high-quality content and building high-quality links. In this age with ChatGPT, quality matters more than ever.

By consistently producing and publishing valuable, relevant, and engaging content that resonates with our target audience, we not only establish ourselves as industry leaders but also naturally attract organic traffic through search engines. This content serves as a magnet, drawing in potential customers who are searching for information related to our products or services. Google is prioritizing how long users stay on your site as a way to gauge quality. It has to really answer the user’s query.

Additionally, we prioritize building high-quality backlinks from reputable and authoritative websites within our industry. These links act as endorsements of our website’s credibility and authority in the eyes of search engines, helping to improve our search engine rankings and drive more organic traffic. Gone are the days of getting lots of links to overpower rankings.

By combining these two strategies—creating high-quality content and building high-quality links—we’ve been able to significantly boost our website’s visibility and attract a steady stream of targeted traffic, ultimately contributing to the success and growth of our startup.

Cache Merrill, Founder, Zibtek

Implement a Clear Keyword Mapping Strategy

For me, it’s all about the SEO strategy. After conducting hundreds of SEO audits, one trend stands out: most lack a clear strategy.

You can’t effectively optimize a page if you’re unclear about which keyword you’re targeting, or if you’ve chosen keywords that cannibalize each other or don’t match the search intent.

This brings us to keyword mapping, a process where you assign a specific set of keywords to each page or article on your website. This should be the initial step in any SEO strategy.

Marco Genaro Palma, Freelance CMO and SEO Consultant, GenaroPalma.com

Attract Traffic with a Cost Calculator Tool

Being in the revenue operations space, we created a “Salesforce Implementation Cost Calculator” on our website. We’ve found that when people are researching CRM implementations and associated costs, this naturally draws them to our website, where they can also read about our services.

Corey Schwitz, CEO & Founder, Skydog Ops

Reverse-Engineer Competitors’ Top Pages

As a relatively new website competing against the giants in the gaming blogs niche, one effective key tactic I leverage to drive traffic to my website is to reverse-engineer competitors’ top-performing pages for ideas to write content for my blog. These existing high-traffic websites already have a solid following, so reverse-engineering the topics and keywords helps to provide a good idea of the trending topics that capture the audience’s attention and interest while staying aligned with my website’s niche. This is an evergreen SEO strategy, so be sure to use this method and see great improvements in your blog traffic because it works for me!

Jonie Toh, Chief Editor, The Gamerian

Establish Authority with In-Depth Content

Early on, we recognized that simply having a website wasn’t enough—we needed to establish ourselves as trusted experts in the online reputation management space. To do this, our team began producing in-depth blog posts, whitepapers, infographics, and videos that comprehensively addressed common concerns and pain points for our clients.

For example, one high-performing piece of content was a detailed guide on ‘How to Remove Embarrassing Photos from the Internet,’ which now ranks on the first page of Google for several relevant keywords. This 4,000+ word guide combines engaging storytelling with clear, actionable steps our clients can follow. We also embedded custom graphics and videos to further enrich the content.

Data-wise, that single piece of content generates an average of 800+ organic visits per month and has remained a top traffic driver for over two years now. According to our analytics, it has an impressive seven-plus minute average time on page, indicating high user engagement.

However, creating amazing content was just the start. We simultaneously built a solid link-building campaign to boost the content’s authority. This involved guest posting on complementary industry blogs, proactively reaching out to journalists and influencers for features, and systematically acquiring backlinks from relevant directories and resource pages.

The results spoke for themselves—that single piece of content now has over 100 unique referring domains linking to it, significantly increasing its credibility and search ranking.

Of course, scaling this content-driven SEO approach across all our websites required considerable time and financial investment. We had to find creative ways to maximize our resources, such as repurposing successful content into multimedia formats.

But ultimately, the payoff was well worth it. This tactic allowed us to progressively build topical authority, while directly addressing our target audiences’ most pressing needs and concerns. As a result, organic search remains one of our biggest marketing channels, fueling high-quality leads month after month.

MY TIP: Don’t think of SEO as a short-term tactic but as a long-term investment in becoming the go-to resource for your niche. Develop a content roadmap guided by data; create insightful, audience-centric multimedia resources; focus on earning authority through strategic link building; and benchmark your efforts using smart KPIs beyond just traffic metrics.

Alex Adekola, CEO, Founder, Remove My Mugshot

Turn User-Generated Content into Articles

I turn UGC into articles that answer important FAQs or provide tips.

This is great because by featuring other people’s quotes, or aggregating content from reviews or social posts, you can create a very informative article quite quickly.

By then providing attribution, you can gain additional reach from the people you have featured or shared content from.

Some ideas:

1. Instead of writing ‘X marketing tips for 2024,’ interview a few people and ask them.

2. Aggregate top social posts from the last month and turn that into a summary. ‘The best tweets in SEO last month.’

This type of content is easy to produce, very helpful, and engaging for users.

Ben Poulton, Founder, Intellar SEO Consultancy

Optimize Commercial-Intent Service Pages

We target our commercial-intent service pages; these are the ones that are designed to convert into leads. So the focus is on ensuring that these pages are able to answer the intent:

– What you do and the problems you fix

– Who you serve

– Your offer in action

– Useful resources

– Proof of results

– FAQs

– Pricing

Shoaib Mughal, CEO, Marketix

Maintain a Singular Niche Focus

Staying totally focused on my business’s singular ‘niche’ is essential to my SEO strategy. I always aim to make it entirely clear to Google (and other search engines) exactly what our website is about, and how every page on this site supports that purpose. As an e-commerce site, it is often tempting to branch out into new categories of products, but I’ve found that Google only ranks us for what we do best—and that’s a good thing. Ultimately, both customers and search engines appreciate our single-track focus on our niche.

Michael Sandford, Director, Big Whistle

Boost Traffic with Local SEO Optimization

Leveraging SEO to drive substantial traffic to a startup’s website can significantly pivot around one’s ability to harness the potential of local SEO. Through my experiences diving into the intricacies of local search engine optimization, particularly with SEM by Design, I’ve found immense value in hyper-focusing on optimizing for local search queries. This tactic goes beyond the general realm of SEO, honing in on the geographical context which often goes overlooked but is crucial for capturing the local market.

In practice, a standout strategy involves meticulous optimization of the startup’s local listings and embracing local content creation. For instance, ensuring that all local listings (Google My Business, Bing Places for Business) are not only claimed but also richly detailed with accurate NAP (Name, Address, Phone number) information, business hours, and real photos significantly boosts local visibility. Simultaneously, crafting content that resonates with the local audience, such as highlighting local events or featuring relevant local stories, creates a stronger connection with the community. This dual focus not only enhances your local SEO footprint but also elevates the overall user experience, making your startup more relatable and accessible to the local demographic.

Coupled with these local SEO tactics, honing in on garnering and managing online reviews has proven pivotal. Encouraging satisfied customers to leave positive reviews and promptly addressing any negative feedback significantly improves your startup’s credibility and attractiveness in the eyes of both search engines and potential customers. Through integrating these targeted strategies into my approach to SEO, I’ve observed not just an uptick in website traffic but also a notable increase in customer engagement and conversions, underscoring the power of localized strategic optimization in driving meaningful results for startups.

Steven Morse, Owner, SEM by Design

Prepare for Voice Search Optimization

Optimizing for voice search is an area we’re heavily focusing on, expecting it to become increasingly democratized. This strategy, not yet widely adopted by the general public, is pivotal in the era of voice assistants. Our efforts are aimed at refining natural language understanding and incorporating conversational queries into our content. We’re committed to structuring information to accurately answer users’ voice queries, thus optimizing for featured snippets and enhancing visibility in local searches. Coupled with mobile optimization and loading speed enhancements, this approach is the cornerstone of our strategy to stay ahead of future SEO trends. Our goal is clear: to adapt our practices to better match technological and user behavior advancements, ensuring an optimal user experience and increased search engine visibility.

Guillaume Le Port, Webdesigner, btg communication

Drive Traffic with Optimized YouTube Videos

One effective strategy we’ve employed to drive traffic to our startup’s website is leveraging the power of video content. By focusing on creating high-quality, engaging videos and optimizing them for YouTube search, we tap into YouTube’s vast user base. This approach not only makes it easier to rank higher compared to traditional Google search but also enables us to redirect viewers to our website through video descriptions and calls to action. It’s a potent way to increase visibility and attract a targeted audience in a more interactive and accessible format.

Justin Silverman, Founder & CEO, Merchynt

Build Topics Around Highly-Intent Keywords

We look at highly-intent keywords and build topics around those keywords, usually in a ‘How to’ format. Furthermore, as our website is focused on embedding user-generated content on a website, we build this topic around a particular web builder that people commonly use. We do this because, normally, when you try to find a solution for your website, you want this solution to be specific to your website’s builder. That is why we will add the name of the website builders as a focal point in the authority around a particular topic. In practice, this means that when people try to search for ‘how to add Google reviews on WordPress,’ we make sure to have exactly that topic for all the different web builders – making it a cluster that is most relevant for this topic.

Katerina Bojkov, Head of Growth, EmbedSocial

Craft Blog Posts That Answer Key Questions

Content is king, but context is queen, and she runs the household. The key tactic? Blog posts that answer your audience’s burning questions. It sounds straightforward because it is, but the magic is in the details. When I started focusing on creating valuable, informative content that directly addressed the problems my potential clients were googling at 2 a.m., that’s when we saw a significant uptick in organic traffic.

Here’s the deal: We identified common pain points among home service contractors in Virginia—things like ‘how to get more leads’ or ‘best marketing strategies for plumbers.’ Then, we crafted detailed blog posts answering those exact questions, sprinkling in a bit of our personality and some solid, easy-to-implement advice. Not only did it help our SEO rankings (hello, relevant keywords and backlinks!), but it also established us as the go-to experts in the field.

This approach turns your website into a magnet. You’re not just throwing out random content; you’re strategically placing beacons that guide your audience right to your doorstep. And when they find the answers they’re looking for, guess who they’re going to think of when they need the services you offer? That’s right—you. It’s a slow burn, but it’s one of the most effective ways to build trust and authority, which, if you ask me, beats any quick SEO hack out there.

Andrew Jenkins, Owner, Catalyst RVA Marketing Agency

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